Proudly American-designed and maintained.

GOC Guitars™ - Progressive Instruments is an American guitar brand founded back in 2008 in Saint Louis, Missouri USA. Our goal is to deliver cutting-edge designs and technology to the world. Applying American and Japanese standard building procedures, we have formulated the perfect instruments needed for modern musicians with an emphasis on environmentally conscious, superior durable creations.

GOC Guitars logo was designed based on our beliefs regarding the universe and the world around us. The universe is never early, nor too late. Everything is perfectly balanced.

We as a team have been operating for several years yet our identity has always been a mystery, we do not need recognition, we do this to ensure that the brand stays strong for many years to come while we have the freedom to quietly watch the community enjoy our guitars with our finite lives.