Proudly American-designed and maintained.

GOC Guitars™ - Progressive Instrument is an American guitar brand founded back in 2008 by Neko Guitars until we took over late 2017. Our goal is to deliver cutting edge designs and technology to the world. With a team of highly talented luthiers, architect, engineer and most importantly musician followers around the globe, we have formulated the perfect instruments needed for the modern musicians with the emphasis to environmentally conscious, superior durability creations.

GOC Guitars logo was designed based on our beliefs regarding the universe and the world around us. That everything has a reason and connection. The traditional Asian characters found in the logo simply means GOC typical for most western companies do that has offices in abroad. The visual presentation is to mimic a traditional red stamps they call "seal" in Asian regions. The meaning is to represent an American brand located far away. 

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